DIGITAL DESIGNER
St. Hope Healthcare Rebrand
Digital Designer | St. Hope Healthcare
When St. Hope Healthcare needed a refreshed, cohesive visual identity across its departments and milestones, I took creative lead on branding initiatives — from logo redesigns to campaign aesthetics. This included the main organizational rebrand, and original logos for the Pediatrics and Pharmacy departments, as well as the full brand identity for their 25th anniversary gala.
For their 25th Anniversary, I created the full theme aesthetic and branding system for the celebration, including a commemorative logo and event visuals. The theme — silver and black — was used to reflect the organization’s legacy with a sleek, bold energy. The branding was applied across print and digital platforms, culminating in a formal gala event that brought the visual identity to life.
The rebrand established a clearer visual hierarchy across departments and brought renewed energy to internal and community-facing materials. The anniversary branding elevated the organization’s milestone and was enthusiastically received by both the board and the broader community.
Skills Set:
Logo Design, Brand Strategy, Visual Cohesion
Software:
Adobe Illustrator, Photoshop, Procreate, Adobe Express
PEDIATRIC & PHARMACY
WEB DESIGN, BRANDING, & CREATIVE DIRECTION
Digital Designer | St. Hope Healthcare
To create distinct digital identities for two of St. Hope Healthcare’s departments, I led the creative direction for the Pediatrics and Pharmacy websites. Each site was built to be both functional and reflective of the department’s personality — playful and kid-friendly for Pediatrics, modern and clean for Pharmacy. I collaborated with the development team at Rev77 to bring these designs to life with intention and clarity.
Both websites launched successfully, giving each department a dedicated platform to share their offerings, highlight their teams, and communicate more directly with the community. The pediatric website’s visual direction even extended to the physical design of the new clinic, creating a cohesive experience across digital and real-world spaces.
Skills Set:
Creative Direction, Web Branding, User-Centered Design, Visual Storytelling
Software:
Adobe Illustrator, Photoshop, REV77 Web Platform
PODCAST BRANDING &
CREATIVE DIRECTION
Digital Designer | St. Hope healthcare
Blending visual storytelling, brand strategy, and content support, I led the creative development of two podcasts under the St. Hope Healthcare umbrella. As the in-house Digital Designer, I built the visual identity systems, logos, promotional materials, and supported episode production for Mic Check 2 and The Care Collective.
I supported podcast content strategy by helping shape discussion topics and handled promotional design for streaming platforms and social media. This project sharpened my ability to translate complex ideas into clear, emotionally resonant visuals.
Both podcasts launched with cohesive branding and positive reception, strengthening St. Hope’s storytelling and community outreach efforts.
Skills Set:
Brand Development, Podcast branding, Content Strategy, Creative Direction, Marketing, Photography
Software:
Adobe Illustrator, Photoshop
